La-Tanya McLean’s vision for My Wardrobe Wizard was influenced heavily by her career as a personal stylist. Over the last decade, La-Tanya’s grown a wardrobe management business through her network across London. My Wardrobe Wizard offers services ranging from organising, personal styling and garment steaming.
We worked closely with La-Tanya to create a lean and flexible brand identity that reflected her style ethos. Polished, timeless, yet bold and unafraid to take risks. One side is crisp, while the other is surprisingly vibrant. Over a series of workshops and presentations, we developed a visual identity reflective of both La-Tanya’s experience and spirit.
Versatile monogram logo that reads multiple ways, connecting seamlessly into a pattern.
Full set of collateral showcasing visual duality with a warm and reassuring colour palette to differentiate from more austere competitors.
