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My Wardrobe Wizard: A refined aesthetic for a wardrobe management brand.

We worked closely with La-Tanya to create a lean and flexible brand identity that reflected her style ethos. Polished, timeless, yet bold and unafraid to take risks. One side is crisp, while the other is surprisingly vibrant. Over a series of workshops and presentations, we developed a visual identity reflective of both La-Tanya’s experience and spirit.

Versatile monogram logo that reads multiple ways, connecting seamlessly into a pattern.

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Full set of collateral showcasing visual duality with a warm and reassuring colour palette to differentiate from more austere competitors.

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