Ruby Chahal founded Rock and Ruby in 2021. The company is committed to timeless design and sustainable, high-quality construction. Everyday staples in premium, durable fabrics. Inspired by her mother’s dedication to knitting hats, jumpers and socks for the family, Ruby partners exclusively with manufacturers in the UK.
Rock and Ruby is rooted in a distinctly British story. From art direction to packaging design, our identity draws from an innate cultural edge to express attitude and spirit. Our updated logo is inspired by the typography of the London Underground and the 80’s Britpop scene. Modern but a little nostalgic. Irreverent yet minimalist. Stripping back to let the colourful products speak for themselves.
The Rock And Ruby team work exclusively with UK based manufacturers to create high quality, British made garments.
A consistent labelling and messaging system for all products.
Full art direction and tone of voice guidelines emphasising Rock and Ruby's brand values for current and future photoshoots.
A comprehensive messaging and art direction system supplied to the brand for digital use, with an authentically British tone of voice
Full Brand Guidelines outlining exclusion zones, tone of voice and colour palettes.
