Sorette, founded by Lanning Ardente, is a multifaceted lifestyle platform at the intersection of women's health, consumer products, and technology. Along with a panel of experts, Lanning is pioneering the first-ever product standard for women during their motherhood journey: from fertility through to pregnancy and postpartum.
Rooted in science, Sorette is dedicated to connecting women with trusted products in an often confusing market, offering them peace of mind every step of the way. The marketplace provides comfort and accessible expertise. Our work with Lanning leveraged design to refine an already clear and promising brand vision.
The company strives to make science approachable, using a panel of experts to vet products. Iconography and targeted content help alleviate the confusion of buying motherhood-safe products.
Our logo is designed to evoke a modern and editorial feel. Round geometric letterforms and double 't' ligature bring softness and humanity. Droplet shapes within the 'e' communicates the brand's beauty and skincare offering.
The Sorette Seal of Approval is a mark of trust. It highlights products that are formulated safely. When used by Sorette's partners, it connects women with products they can trust.
Visual language is inspired by a modern apothecary. Geometric shapes, fine lines and typographic detailing illustrate roots in science. Lighthearted colour and imagery enhance warmth and reassurance.
